Aspen Skiing Company — which has been in business for roughly 75 years, according to the suit — owns four local resorts. It also vends its own ski apparel and hosts exclusive events, such as an on-mountain DJ party dubbed the AspenX Beach Club experience, where admission ranges from $50 to $450.
The federal suit, filed last week, alleges “trademark infringement, false association and/or false endorsement, and unfair competition”…