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Are Brands Ready for a Holiday Returns Surge?

Are Brands Ready for a Holiday Returns Surge?

This holiday season, retailers’ returns headache is getting worse.

Propelled by expected increase in year-over-year sales this holiday, returns management platform Optoro projects that $173 billion worth of goods will be returned between November and January, compared to an estimate of $135 billion during the same period last year. The costs of processing all those returns has gone up, too: In 2023, the average cost per item for retailers to…


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