April Is the Greenwashiest Month

It’s one week into April and it’s already begun.

With Earth Day mere weeks away, promotions for “sustainable” brands and products are going into overdrive. The April 22 event, first held in 1970, is meant to galvanise environmental action, but nowadays it’s often appropriated as a marketing moment that lasts the whole month.

Anyone paying attention to the high-profile regulatory crackdown on greenwashing that’s played out over the…