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Apple plans to sell ads in new spots in the App Store by year-end

Apple plans to sell ads in new spots in the App Store by year-end

Apple CEO Tim Cook holds the new iPhone 14 at an Apple event at their headquarters in Cupertino, California, September 7, 2022.

Carlos Barria | Reuters

Apple plans to release new ad “placements” as soon as the holiday season, according to a message sent to developers on Tuesday inviting them to an online session to encourage them to buy ads.

The new spots represent a significant expansion in Apple’s advertising inventory, which is focused on its…


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