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Apple is spending more on AI, but remains far behind its Silicon Valley peers

Apple is spending more on AI, but remains far behind its Silicon Valley peers

Apple CEO Tim Cook opens WWDC 2024 in Cupertino, California, on June 10, 2024.

Source: Apple

The topic of greatest interest to analysts on Apple’s quarterly earnings call on Thursday was a product that’s not even available to the general public yet.

Apple Intelligence, the company’s forthcoming artificial intelligence system, could spur a fresh cycle of iPhone upgrades and hardware sales. But CEO Tim Cook and CFO Luca Maestri spent a good part…


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