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Apple faces pressure to show off AI following splashy events at OpenAI, Google and Microsoft

Apple faces pressure to show off AI following splashy events at OpenAI, Google and Microsoft

Apple’s new Vision Pro virtual reality headset is displayed during Apple’s Worldwide Developers Conference (WWDC) at the Apple Park campus in Cupertino, California, on June 5, 2023.

Josh Edelson | Afp | Getty Images

For years, Apple avoided using the acronym AI when talking about its products. Not anymore.

The boom in generative artificial intelligence, spawned in late 2022 by OpenAI, has been the biggest story in the tech industry of late,…


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Apple faces pressure to show off AI following splashy events at OpenAI, Google and Microsoft

Apple faces pressure to show off AI following splashy events at OpenAI, Google and Microsoft

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