Apple continues to use our own mortality as marketing

In recent years, Apple’s presentations have started to feature a new type of messaging: without an Apple Watch, you might be

, drown inside a sinking car, get stuck in a trash compactor, or even succumb to hypothermia after falling through an icy lake.

These disasters have always been averted by the presence of an Apple Watch. But this year, Apple’s messaging has started to change again: it’s not just the Apple Watch that…