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Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano

Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano

Apple CEO Tim Cook waves to journalists after his meeting with Indonesian President Joko Widodo at the Presidential Palace in Jakarta, Indonesia, April 17, 2024. 

Willy Kurniawan | Reuters

Apple on Thursday took the unusual step of apologizing for a short advertising video promoting the company’s new iPad Pro tablet after the ad was roundly criticized on social media.

“Our goal is to always celebrate the myriad of ways users express themselves…


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