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Amid India vs Bharat row, Blue Dart rebrands premium service as Bharat Plus

Blue Dart

Blue Dart said that the move underlines its


Logistics firm Blue Dart has rebranded its premium service in India from Dart Plus to Bharat Plus, it said in a BSE filing on Wednesday. The company said that the move underlines its “unwavering commitment to serve the diverse needs of Bharat”.




Blue Dart stated in the release that the decision to rebrand this service stems from an extensive discovery and research process aimed at aligning…


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