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Amazon Targets Shein With Big Fee Cuts for Cheap Apparel Sellers

Amazon Targets Shein With Big Fee Cuts for Cheap Apparel Sellers

Amazon.com Inc. is sharply cutting fees for merchants selling clothing priced below $20, a sign it’s hunkering down for a price war with Chinese fast-fashion upstart Shein.

On Tuesday, Amazon announced it would reduce seller fees on clothing products priced below $15 to 5 percent beginning in January. The rates on clothing priced from $15 to $20 will drop to 10 percent. The commissions on both categories had previously been 17 percent.

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