Amazon jumps into the generative A.I. race with new cloud service and its own large language models

Amazon is introducing a cloud service called Bedrock that developers can use to enhance their software with artificial intelligence systems that can generate text, similar to the engine behind the popular ChatGPT chatbot powered by Microsoft-backed startup OpenAI.

The announcement indicates that the largest provider of cloud infrastructure won’t be leaving a trendy growth area to challengers such as Google and Microsoft, both of which have…