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Amazon, Flipkart start festive battle: Draw up sales strategy in war rooms

Business Standard


On Saturday night, hundreds of people grooved to the songs and music of singer  Kailash Kher and his Indian fusion band Kailasa, which had come to perform at a venue near the World Trade Center (WTC) in the northwest neighbourhood of Bengaluru. But inside the WTC, which houses the headquarters of Amazon India, Manish Tiwary, vice president and country manager, India consumer business, Amazon, is holed up in the war room and anxiously…


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