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Amazon Could Charge Fee for Unprofitable Alexa Service, Plans AI Revamp

Amazon Said to Plan Up to $10 Monthly Price Tag for Unprofitable Alexa Service, AI Revamp

Amazon is planning a major revamp of its decade-old money-losing Alexa service to include a conversational generative AI with two tiers of service and has considered a monthly fee of around $5 to access the superior version, according to people with direct knowledge of the company’s plans.

Known internally as “Banyan,” a reference to the sprawling ficus trees, the project would represent the first major overhaul of the voice assistant…


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