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in Tech

Amazon aggregators Branded and Heyday plan to merge as once-booming industry continues to shrink

by Editor August 26, 2024, 10:57 pm 1.9k Views

Amazon aggregators Branded and Heyday plan to merge as once-booming industry continues to shrink

An Amazon contract worker pulls a cart of packages for delivery in New York, US, on Monday, April 22, 2024.

Angus Mordant | Bloomberg | Getty Images

Amazon aggregators Branded and Heyday plan to merge, CNBC has learned, as a segment of the e-commerce industry that boomed during the Covid era continues to consolidate.

In a note to staffers on Monday, Heyday CEO Sebastian Rymarz said the combined companies will form a new entity called Essor,…

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