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Allbirds’ Quest to Make Zero-Carbon Shoes

Allbirds’ Quest to Make Zero-Carbon Shoes

“People don’t buy sustainable products,” said Allbirds co-chief executive Tim Brown. “They buy great products.” The company’s goal is to prove its products can be both.

By the end of the decade, the San Francisco-based footwear brand aims to reduce the average carbon footprint of its shoes to near zero, slashing emissions even as it grows.

It’s not there yet. Last year, the company brought down the average footprint of each…


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