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Alejandra Alonso Rojas’ Resort 2025 Collection Balances Feminine Ease With Bold, Optimistic Hues

Alejandra Alonso Rojas’ Resort 2025 Collection Balances Feminine Ease With Bold, Optimistic Hues

Alejandra Alonso Rojas’ collections tend to start with inspirations from beachy destinations, but this season, the Spanish designer was feeling homesick for the city she was born in: Madrid. 

“I was having a lot of memories from there. For some reason I had the sky in my head, so the whole collection actually started about the blue sky,” she said. “They always say that there’s no blue sky like Madrid.” 

The hue also…


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