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After Decades of Masculine Marketing, Breitling Tries Talking to Women

After Decades of Masculine Marketing, Breitling Tries Talking to Women

Even within the male-dominated world of high-end watches, Breitling has a reputation, cultivated over decades, for being a timepiece for a certain type of adventure-seeking man.

The Grenchen, Switzerland-based brand designed watches specifically for pilots starting in the 1950s, nearly two decades before a major commercial airline would put a woman in the cockpit. Its parties at Baselworld, a watch and jewellery trade show, were famous for…


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Chinese aircraft carrier, jets holding drills in the Pacific, says Taiwan

Chinese aircraft carrier, jets holding drills in the Pacific, says Taiwan

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Socioeconomic status may be an uneven predictor of heart health