Adidas Wants to ‘Double Down’ on US market

Adidas, which has come under pressure after ending its lucrative Yeezy shoe partnership with Kanye West, is trying to grab a bigger slice of the US sports market, the group’s regional head told the Wall Street Journal.

“We want to double down on all of the things that are US-centric, particularly around sport,” Rupert Campbell, the company’s North America president, was quoted as saying in an interview.

Apart from ending the Yeezy…