Adidas Sees Virtual Items As Its Next Big Product Category

Virtual products are shaping up to be the next battle in the war between Nike and Adidas.

Just days after Nike announced the debut of a web3 platform where users will be able to buy and sell items like NFT sneakers and jerseys, Adidas has revealed its first collection of digital NFT wearables. The 16-piece set of “virtual gear” includes hoodies and outerwear that Adidas says owners will be able to use in different online environments, like…