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Adidas Is Seeing Hot Demand for Sambas and Yeezys

How Adidas Sambas Took Over the World

Adidas AG raised its profit target for the year amid strong demand for classic sneakers like the Samba and a boost from sales of its diminishing stockpile of Yeezy footwear.

The German sportswear company now expects to generate operating profit of around €700 million ($743 million), according to a statement. That’s an increase from the previous target of €500 million, but it still trails analysts’ average estimate of €871 million.

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Martin Farrer

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