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Adidas and Chanel Top Joor’s List of Most Misspelled Fashion Brand Names

Adidas and Chanel Top Joor’s List of Most Misspelled Fashion Brand Names

SPELLING SPREE: “Can you please spell ‘Gabbana?’”

If this question by Anne Hathaway’s character in “The Devil Wears Prada” was used to great comic effect, a study released by Joor on Wednesday shows she’s not alone in her befuddlement at fashion names.

Using a keyword exploration tool from online analytics tools provider Ahref to determine how and how often names were inaccurately spelled, Joor curated a list of the…


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Cait Kelly

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UVA Health transforms plain text radiology reports into multimedia, gaining clinical ROI

UVA Health transforms plain text radiology reports into multimedia, gaining clinical ROI