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A tidal wave of returns hits the e-commerce industry

2AM8R42 Jan 9, 2020 Mountain View / CA / USA - People waiting in line to return products at a Amazon Drop off returns area in a Kohl's department store;

Getting a package delivered is easy. Sending it back is not. Repacking, printing labels and shipping it back up to the seller is an increasingly familiar experience for online shoppers. In America 21% of online orders, worth some $218bn, were returned in 2021, according to the National Retail Federation, up from 18% in 2020. For clothing and shoes it can reach around 40%. It is a headache for retailers.

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