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A Thirst for Fashion Newness Is Fueling Designer Churn in Luxury

Comings and goings on a fashion runway.

What comes after quiet luxury?

A thirst for newness in fashion, which is fueling unprecedented creative upheaval at European fashion houses, observers say.

“A classic industry solution is new creative energy and ideas,” luxury analyst Luca Solca wrote in a recent report for Bernstein, which argues that the global slowdown in luxury goods has unleashed “the creative director carousel.”

The report is illustrated with…


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