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A game about sheep is going viral in China even as gaming regulation remains tight

A game about sheep is going viral in China even as gaming regulation remains tight

A young Beijing company’s game called “Sheep a Sheep” went viral in China in September 2022.

Evelyn Cheng | CNBC

BEIJING — A new game that’s gone viral in China hit people’s screens with surprising speed at a time when gaming giants such as NetEase have waited months for approval to launch games.

That’s because the new game, called Sheep a Sheep, sits inside ByteDance’s Douyin and Tencent’s messaging app WeChat as a mini-program. Users can…


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