Editor
Gucci is strengthening its ties to web3.
On Monday, the luxury brand announced a multi-year partnership with Yuga Labs, the web3 company behind several well-known NFT collections including Bored Ape Yacht Club, CryptoPunks, Meebits and the narrative NFT project 10KTF. It also runs Otherside, a Bored Ape-themed virtual world and game.
The deal is meant to extend engagement between each company’s communities “by exploring the intersection…
