Supergoop’s Plans for Global Growth

When Amanda Baldwin joined Supergoop as chief executive in 2016, like countless CEOs before her, she wrote her vision for the business on the back of a napkin: continue founder Holly Thaggard’s mission of making sunscreen exciting by pushing education, increasing marketing and creating innovative products.

Nearly seven years later, “we’re still doing all the same things that I wrote on the back of a napkin three weeks into this job,”…