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Can a Zero-Carbon Sneaker Make Allbirds Cool Again?

Can a Zero-Carbon Sneaker Make Allbirds Cool Again?

Shortly before Allbirds went public in 2021, it set a target to cut its carbon footprint to virtually nothing by the end of the decade.

Efforts to meet that ambition “are a large part of the reason we expect to grow so quickly,” co-CEO Joey Zwillinger told analysts last February, forecasting a year-over-year sales increase of as much as 32 percent.

Instead, revenue grew just seven percent in 2022, falling for the first time in the fourth…


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