Editor
Thrift and repair were unlikely stars at SXSW.
In a jam-packed events calendar, Patagonia hosted a morning activism run that saw 150 attendees on Saturday for SXSW, followed by an in-store coffee bar, breakfast, repairs and screen-printing workshop.
The trio of repair technicians representing “Worn Wear” — Patagonia’s branded resale platform — saw a handful of customers drop by the repair table in the back of the South…
