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They Served. Now, Inspired by What They Saw, They Sell.

They Served. Now, Inspired by What They Saw, They Sell.

Over two decades of war, American service members overseas looked across the rubble, the destroyed fields and the ripped-up homes and saw possibilities.

One tasted tea for the first time during his deployment; another was taken by flip-flops fashioned from combat boots. Female soldiers got to know women in Afghanistan and imagined economically empowered lives for them. An Army helicopter pilot came back sick from exposure to burning plastics…


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