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Gap Sees Weak Annual Sales as Inflation-Hit Consumers Rein in Spending

Inside Gap Inc.’s 20-Year Struggle to Revive Its Namesake Brand

Gap Inc on Thursday forecast full-year sales below Wall Street estimates, signaling a slowdown in demand as inflation-weary consumers curb discretionary spending.

Shares of the company fell about 7 percent in extended trading.

With the Federal Reserve prepared to raise interest rates more than expected in an attempt to control inflation, consumers, especially at the lower- to mid-income rung, have turned more cautious and curbed spending on…


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