Sephora’s London Debut, Explained

LONDON — British beauty lovers queued for hours on Wednesday to experience something that would be utterly mundane in almost any other major city: set foot inside a Sephora.

The store, housed in Westfield, a giant shopping centre in West London’s Shepherd’s Bush neighbourhood, is the LVMH-owned beauty company’s first UK location since pulling out of the country almost two decades ago. The retailer has been hyping its return for months,…