Why Everyone Is Obsessed With the ‘Bold Glamour’ Filter

“Bold Glamour” doesn’t look much different from any of the TikTok filters that have, for years, manipulated our faces and erased any hints of skin texture. The end result is some amalgamation of blurred-out, poreless skin; sculpted cheeks; contoured nose; defined brows; pillowy, nude lips and a neutral metallic eyeshadow.

Yet for some reason, Bold Glamour is all the internet can talk about this week. On Tuesday afternoon, there were 6.8…