Jake Paul vs Tommy Fury: Will influencer boxing save or destroy the sport? | ‘They’ve crossed into our world now’

Jake Paul vs Tommy Fury was a phenomenon. Not for the quality of action in their eight-round contest on Sunday night but for the sheer level of attention they generated.

It was ultimately a bout between two prospects, both inexperienced but well matched. Fury won it well enough, but Paul tightened up the scoring with a knockdown in the last round.

However, to the sport’s purists, the degree of attention and reward…