The Simple Math Behind Moncler’s Genius Spectacles

Major luxury and fashion brands traditionally present their new collections via catwalk shows staged for industry insiders, celebrities and top clients. Once upon a time, these events were about the size of a large living room, if we think about Dior’s original presentations. But in recent decades, they have become blockbuster affairs, more about brand marketing than debuting collections.

This method of generating marketing buzz takes a lot…