Olaplex Fires Back at Hair Loss Lawsuit

On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand’s products of causing hair loss and scalp sensitivity and irritation.

JuE Wong, chief executive officer of Olaplex, took to Olaplex’s social media channels in a just over two-minute video to state that the suit, filed last week in California, was based on “misinformation.” Across platforms, Olaplex has 3.2 million followers.

“This…