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Brad Pitt Cashmere Sales Surge as His Brand Plots Wholesale, Category Expansion

Brad Pitt Cashmere Sales Surge as His Brand Plots Wholesale, Category Expansion

“It’s almost an affliction, it’s got to be quality,” Brad Pitt told WWD of his approach to God’s True Cashmere, the feel-good luxury label he cofounded with his friend and holistic healer, Sat Hari.

The brand’s gender-neutral, two-pocket cashmere work shirts in solids and tartans, with handcrafted snap buttons made from healing stones like emeralds for health and wealth; lapis lazuli for wisdom and truth, and labradorite…


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