Why K-Pop Rules Fashion Week

Outside Prada’s menswear show in Milan Sunday, the street was packed with screaming fans, most of whom seemed to have turned out for Korean pop group Enhyphen, who attended the event. Devotees at times broke into song, intoning the boy band’s hits.

“These Italian kids are actually learning Korean!” Perfect magazine editor-in-chief Bryan Yambao exclaimed as he climbed into a car after the show.

A few years ago, such a sight would have…