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Makeup by Mario Secures Minority Investment at $200 Million Valuation

Makeup by Mario Secures Minority Investment at $200 Million Valuation

Makeup artist Mario Dedivanovic’s beauty line Makeup by Mario has received a $40 million minority investment from private equity firms Provenance and Silas Capital, valuing the brand at over $200 million. Threadstone Capital advised on the investment.

Dedivanovic, a former Sephora cast member known for his sell-out masterclasses, launched his namesake makeup brand as a North American Sephora exclusive in October 2020, the most challenging…


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