Hyper Growth Is Over for Sneakers. What’s Next?

Last year, the sneaker market finally ran out of steam.

Bloated inventories, declining sales in China and a high-profile fallout with a controversial celebrity ambassador posed challenges for the category’s biggest players, Nike and Adidas. On the resale market, some of the most coveted shoes, such as the Jordan 1 Dark Marina Blue and Jordan 1 Heritage were trading below their original retail value, as consumers got tired of following drop…