Editor
I spend a decent portion of my time talking to industry experts, analysts, futurists, founders, executives — people who make their careers on predicting what comes next, moving fast and setting culture — but no one predicted that Clinique’s over 50-year-old Black Honey lip colour would go viral online in 2021 or that CeraVe would become Gen Z’s favourite drugstore skin care staple during the pandemic. Who thought perfume would thrive…
