Editor
MILAN — When the TikTok account @trendswithtate posted a video commenting on a Massimo Dutti shearling coat that was retailing at $2,000 on the brand’s website, comments and likes soared, reaching almost 50,000 interactions.
“I honestly would have never expected my video to blow up,” Tate Morrison, the creator behind the account, told WWD. Commenters on the video were either pointing out that they would never buy a coat that…
