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Two Adidas Shareholders Back Puma’s Gulden as Potential New CEO

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A major Adidas investor has backed the idea of outgoing Puma CEO Bjorn Gulden taking over at the rival German sports company.

Gulden “is a boon for Adidas,” said Ingo Speich, head of corporate governance at Deka Investment in Frankfurt, a large Adidas shareholder. The 57-year-old “brings the necessary skills to the markets and capital markets,” Speich said in an emailed statement.

Deka is one of several shareholders calling…


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