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Why Acquiring a Hot DTC Brand Rarely Lives Up to Its Promise

Why Acquiring a Hot DTC Brand Rarely Lives Up to Its Promise

As the market for fashion start-ups turns ice cold, many of these upstarts would be so lucky to find themselves in the same position as Adore Me.

The 11-year-old intimates brand is being acquired by Victoria’s Secret for $400 million in cash, the lingerie giant announced this week.

Such a deal gives Adore Me’s founders and investors a lucrative exit, and the brand will now have access to resources that will help widen its reach. Adore Me…


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World's largest spider: Man discovers huntsman in the boot of his car in Melbourne, Australia

Kaiser Permanente reports $1.5B net loss in third quarter

Kaiser Permanente reports $1.5B net loss in third quarter