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Jonathan Anderson on Building Culture Into Brands, Fighting for Creativity

Jonathan Anderson on Building Culture Into Brands, Fighting for Creativity

Keep pushing forward, and do not fear pop culture. Instead, use it as inspiration and a way of connecting with new audiences, said Jonathan Anderson.

“I always look at how people are interacting with the culture around them to understand what I need to show, or question, as a designer. I don’t think we should be scared of culture,” said Anderson, who was in conversation at the WWD Apparel and Retail CEO Summit with Miles Socha,…


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