How to Break Into Wholesale

“Thank you so much! I loved your pieces… just picked up a few things from the Ssense in Montreal,” read a direct message on Instagram two weeks ago from American singer-songwriter Giveon to Bukki Ojo, founder of London-based Seventh Stores. For Ojo, it was a validation of her decision to pursue her first wholesale deal, which launched with the Canadian retailer in October.

When she started Seventh Stores in 2019, “wholesale was at the…