Inside Gymshark’s First Store

The activewear brand, which has seen sales spike online, is opening its first physical location, in London.

Gymshark’s first permanent store is true to the brand’s gym-loving messaging.

Clothing rails carrying the brand’s staple tank tops, hoodies and leggings double up as functioning squat racks, and the ground floor is home to a “sweat room” where people can book in for daily group fitness classes.

Set to open Saturday on London’s…