Apple’s new App Store tax on ads is a direct shot at Meta

Just when I thought the relationship between Apple and Meta couldn’t get more hostile, here we are.

On Monday, Apple quietly

to require that iOS developers use in-app purchases — and thereby give Apple 30 percent — on “sales of ‘boosts’ for posts in a social media app.” This primarily affects Facebook and Instagram, which let people pay to boost the reach of their posts. It’s the first time Apple…