Welcome to London Frieze Fashion Week

LONDON — “Are you ready for London Fashion Week Round 2!” joked an editor in my WhatsApp group. Alexander McQueen, Roksanda, Raf Simons, Prada, Celine, Moncler, Off-White, Marc Jacobs … and that’s just a partial list of the fashion brands staging events in London this week.

After a long “fashion month” slog, one could be forgiven for feeling weary about the latest round of fashion events, many rescheduled to coincide with the…