DEI in patient education improves engagement, lowers costs

Incorporating diversity into channels and platforms like Emmi, Wolters Kluwer Health’s patient-facing personalized education tool leveraged by providers, payers and partners, is about empowering and encouraging patients to be part of their healthcare decision-making, said Evan Heigert, brand and creative director overseeing patient engagement across Wolters Kluwer Health.

While diversity “always creates a richer story,” Heigert said, he…