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in Health

Blue Cross Blue Shield sells subsidiary to California firm

by Editor September 27, 2022, 8:09 am 1.9k Views

Blue Cross Blue Shield of Michigan is quietly selling off its Advantasure subsidiary.

Last week, Aliso Viejo, Calif.-based health insurance administrator UST HealthProof announced it had entered into a definitive agreement to buy the Glen Allen, Va.-based Advantasure for an undisclosed sum.

UST made no mention of whom it entered into a contract with to take over Advantasure. But BCBSM formed Advantasure in 2016 to provide back office,…

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Blue Cross Blue Shield sells subsidiary to California firm

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